We have heard it so many times it must be true, right? Watch costs, the profits take care of themeselves. Maybe in 1800! In today's world there are so many variables involved in success, and they all have to flow together to maximize overall profit, lower overall costs.

Cutting costs is the lazy way to manage, and it has devastating effects, and the worst part is, you never see them coming until its too late. This introduction sets the stage for what I hope will help you change your glasses.