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How to Use an Income Statement like a Road Map to Success
Introduction and the Basics
Introduction (2:49)
The Income Statement and Balance Sheet made Simple: as originally designed (15:37)
Data Presented Without Context Can Kill Success
What is this report trying to tell me? (5:27)
The Fatal Flaws in Averages and Percents (9:58)
The Slippery Slope of Limited Comparisons (8:06)
Who Really Is the Home Run King? (14:52)
A Brighter Future
Looking Beyond the Rear View Mirror (8:26)
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The Fatal Flaws in Averages and Percents
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